First of all
the key thing that we need To understand is that Instagram’s goal is to make
money from Ads but for Instagram to show ads they need to have people using their
platform. So they use you as a vehicle
to keep people on the app. So if you
make the type of content that keeps people on the app Instagram Knows this and
will reward you by pushing out your content to more people. So in essence, Instagram
is paying you an exposure to keep users on their platform.
As long as you
have the type of content that Makes users scroll through your carousel or watch
your entire video then you’re keeping users on the platform longer. This means
that Instagram is able to show more ads to those people and thus make more money.
That’s how the platform works that’s how
this In return Instagram can help us
make sales it can help us get more exposure and really just grow our business.
So now that
we know the main reason for Instagram’s existence. Let’s use this knowledge to help
us beat the algorithm and get more followers to grow our business.
Here are some tips :-
1. Make shareable content. Imagine this let’s say
you create video about how to cook biriyani and your follower Sandy finds this and
she shares your post with her friend Jimmy. Instagram is going to love this because
now not only do they have the attention of sandy but also they have made Jimmy to open the app as
well.
As a result Instagram is
going to reward your shareable content with increased exposure. Increased exposure
can mean getting featured on the explore page where people who aren’t already following
you find your content and find your account.
2. Makeable content. we often hear about making
shareable content but it’s actually seldom that we hear about making savable content
well if you overlook how to make savable content you might be missing a big
piece of the puzzle if the Instagram algorithm detects that other users are
saving your content that will reward you with more exposure that’s because a
save indicates a user’s intent to come back onto the app to refer to that
content later Keeping in mind that the Instagram’s number one goal is to keep
people on the app longer.
3. Leverage tik tok. Using tik tok to grow your Instagram followers is a trendy strategy. By linking your Instagram
profile you can use tik tok to convert those followers into Instagram followers.
4. A giveaway
contests are a reliable way to gain new followers if you stipulate that the
rules entry include tagging a friend and following your account. You are going to see a surge in your post’s engagements.
These new followers who arrived through
a recommendation can later be nurtured into potential Customers for your business.
5. Use hashtags to begin growing. You’re going to find that hash tagging your photos is extremely important because hash tagging makes it really easy for people who are searching for a specific term to find your photos and to find Your accounts. You need to find and use the most relevant hashtags to your account. This means doing the appropriate research to make sure that you’re using hash tags that not only describe what’s in your photo but also describe your brand and what people are searching for on Instagram.
To find relevant hashtags you’ll want to use a free online tool like icon square
or Westenra to start and you can also find more related hashtags and their popularity
if you simply just search for any of your target keywords in the actual Instagram
app. Try borrowing some hashtag ideas from competitors or similar accounts that
have the kind Of following that you aspire to gain. Use this as a starting
point because ultimately you want to create your own groups of hashtags that
can relate to your account.
